Specialties / Primary Care

Your Patients Don't Have a "Primary Care Doctor." They Have Google.

When someone needs a new doctor — they moved, switched insurance, aged out of pediatrics — they search. And they pick from the top results. If your practice isn't there, you're losing patients to the urgent care or concierge practice that is.

Primary Care marketing

More Than a Website — A Growth Engine for Primary Care Practices

Primary care is the most competitive healthcare search category there is. Every family practice, internal medicine doctor, and walk-in clinic is fighting for the same "doctor near me" searches. The practices winning that fight aren't the biggest or the best — they're the ones with smart marketing. Local SEO, strong reviews, AI visibility, and a digital presence that converts browsers into booked appointments.

The Problem

You're invisible for "doctor near me" and "family doctor [city]." Patients are choosing the urgent care down the street because it shows up first. Your reviews are decent but you have no strategy to grow them. New residents in your area don't even know you exist. And the direct primary care practice that opened last year already has a better Google presence than you do.

How We Fix It

We build primary care marketing systems that keep your schedule full. Local SEO to dominate "doctor near me," "family physician [city]," and "accepting new patients." Review generation that builds trust. Firestarter.AI to identify anonymous visitors who checked your hours but didn't call. AI visibility so you get recommended when people ask Siri or ChatGPT. Concierge support so your marketing never stalls. Your website is the foundation — but it's the marketing that fills your waiting room.

Valley Family Medical — Primary Care website design concept
What We Deliver

Full-Service Primary Care Marketing

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Local SEO & Map Pack

We get your primary care practice into the Google 3-pack for searches like "primary care near me." Google Business Profile optimization, citation building, review management — the works.

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Search Engine Optimization

Ongoing SEO that targets the exact searches your patients use. Condition pages, service pages, and location pages — all built to rank and convert.

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AI Visibility & Search

Patients are asking ChatGPT and Google AI for primary care recommendations. We structure your content so AI tools recommend your practice by name.

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Firestarter.AI Visitor ID

Know who visits your website — even if they don't fill out a form. Firestarter.AI identifies anonymous visitors with real names and contact info so your team can follow up.

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Concierge Service

Same-day website updates, content changes, and technical support. A real person picks up the phone. Led by a 30-year healthcare marketing veteran.

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Custom Website Design

Designed from scratch for your primary care practice. No templates, no page builders. You own everything — code, design, content, domain.

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Mobile-First & Fast

Over 60% of your patients search on their phone. Your site loads fast, looks sharp, and converts on every screen size.

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HIPAA Compliant & ADA Accessible

Secure forms, encrypted data, and WCAG-compliant design. Built for healthcare from day one. May qualify for a $5,000 ADA tax credit.

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Monthly Reporting

Real numbers, not vanity metrics. You'll see exactly how many patients found you, what they searched, and what they did on your site.

Primary Care Services

We Build Content & SEO Around Your Services

Annual Physicals Sick Visits Chronic Disease Management Preventive Care Immunizations Lab Work Women's Health Men's Health Pediatric Primary Care Geriatric Care Telehealth Sports Physicals

Each service gets its own optimized page, targeted keywords, and local search strategy.

Primary Care Portfolio

Primary Care Websites

Valley Family Medical — Primary Care website design concept

Primary Care

Valley Family Medical

Family-centered primary care site with patient portal, wellness blog, and telemedicine booking.

Copper Basin Primary Care — Primary Care website design concept

Primary Care

Copper Basin Primary Care

Complete redesign with chronic disease management resources, preventive care guides, and online scheduling.

Desert Ridge Family Practice — Primary Care website design concept

Primary Care

Desert Ridge Family Practice

Modern primary care site with annual wellness visit scheduler, health risk assessments, and patient education library.

Primary Care Ironwood Primary Care Associates — Primary Care website design concept

Primary Care

Ironwood Primary Care Associates

Complete rebrand with custom photography and content strategy.

View Full Portfolio →
How It Works

From First Call to First-Page Rankings

Discovery & Audit

We dig into your primary care practice — your market, your competitors, your current online presence — and build a strategy around what's actually going to move the needle.

Build & Launch

Custom website, optimized content, local SEO setup, Firestarter.AI integration — everything goes live together so you start getting results immediately.

Optimize & Rank

Monthly SEO work, content updates, Google Business Profile management, and AI visibility optimization. We don't launch and disappear — this is when the real work starts.

Report & Grow

Monthly reports with real data. You'll see rankings, traffic, patient inquiries, and Firestarter leads. We adjust strategy based on what's working.

Why WebbArt

30 Years of Healthcare Marketing. Not Just Web Design.

Most agencies build you a website and move on. We build a website, then do the hard part — getting patients to actually find it. SEO, local search, AI visibility, visitor identification, content strategy. That's where practices grow.

We've been doing this for over 30 years, exclusively in healthcare. We know how primary care patients search, what they look for, and what makes them pick up the phone. That's not something you learn from a marketing textbook.

Based in Scottsdale, Arizona. Real phone number. Real person answers. Same-day updates when you need them.

  • Local SEO & Google Map Pack
  • AI Search Visibility
  • Firestarter.AI Visitor Identification
  • Custom Website Design — No Templates
  • HIPAA Compliant & ADA Accessible
  • 30+ Years in Healthcare Marketing
  • No Contracts — You Own Everything
  • Concierge Support at (623) 780-0000

Ready to Get More Primary Care Patients?

Free assessment. No contracts. Just a straight answer about where your practice stands online and what it'll take to grow.

Call (623) 780-0000 Request a Free Assessment
Frequently Asked Questions

Primary Care Marketing FAQ

Let's Talk

Ready to Stop Settling?

Your patients are searching for you right now. Let's make sure they find you — and that what they find makes them want to pick up the phone.

(623) 780-0000

hello@webbart.com

Scottsdale, Arizona