The Highest-ROI Channel in Marketing. And You're Probably Not Using It.
Email marketing delivers $36+ for every $1 spent. We build automated campaigns that keep your practice top-of-mind, reactivate lapsed patients, and fill your schedule — on autopilot.
Your Patients Already Check Their Email 15 Times a Day
Social media algorithms decide who sees your posts. Google rankings shift overnight. But email? Email lands directly in your patient's inbox — no middleman, no algorithm, no pay-to-play.
We've been building email campaigns since the late '90s, back when a 70% open rate was normal and "unsubscribe" wasn't legally required. We've watched the channel evolve through every era — from plain-text newsletters to HTML templates to today's AI-powered, behavior-triggered automation sequences.
After building hundreds of campaigns across every kind of practice, we know exactly what works. And more importantly, what doesn't.
Set It Up Once. Let It Work Forever.
A drip sequence is a series of emails that go out automatically based on a trigger — a new patient signs up, someone hasn't visited in six months, a form gets submitted. The right message goes to the right person at exactly the right time, without anyone on your team lifting a finger.
We build sequences for every stage of the patient journey:
- New Patient Welcome Series — introduce your practice, set expectations, build trust before they walk in
- Reactivation Campaigns — bring back patients you haven't seen in 6, 12, or 18+ months
- Post-Appointment Follow-Up — thank-you emails, review requests, next-visit reminders
- Seasonal & Promotional — teeth whitening in spring, flu shots in fall, weight loss in January
- Educational Nurture — position yourself as the expert with helpful, non-salesy content
Once these sequences are built and tested, they run 24/7. You get new patients and reactivated appointments while you sleep.
We Use AI Where It Helps. Humans Where It Matters.
AI is genuinely useful in email marketing — but only when it's used the right way. We use it for subject line testing, send-time optimization, content personalization, and audience segmentation. AI can analyze patterns across thousands of data points faster than any human.
But we don't let AI write your patient communications unsupervised. Every email that goes out with your name on it is reviewed by a real person who understands healthcare, tone, and your brand voice. AI drafts. Humans approve. Every time.
For practices that want full automation without AI involvement, we build traditional rule-based sequences too. No AI required — just solid strategy and proven templates that have worked for decades.
Build Your List the Right Way. There Are No Shortcuts.
Let's get this out of the way: we don't buy email lists. Ever. Purchased lists are full of dead addresses, spam traps, and people who have never heard of you. They destroy your sender reputation, tank your deliverability, and can get your domain blacklisted. It's the fastest way to make sure your emails never reach anyone.
Real list building takes time, but the subscribers you earn are worth ten times more than the ones you buy. Here's how we do it:
Add an opt-in checkbox to new patient forms. They're already giving you their info — just ask permission to stay in touch.
Strategic pop-ups, embedded forms, and lead magnets on your website. A free guide, checklist, or video in exchange for an email address.
Every appointment confirmation email is a chance to invite patients to subscribe to your newsletter or health tips.
Tablet sign-ups in your waiting room, QR codes on business cards, and checkout reminders. Meet patients where they are.
Downloadable guides, treatment comparison charts, and educational content that earns subscribers naturally.
CAN-SPAM compliant, HIPAA-aware, with double opt-in for clean lists and bulletproof deliverability.
Email Campaigns That Actually Get Opened
3–5 emails that introduce your practice, your team, and what new patients can expect. Sets the tone before they walk in.
Automated sequences that bring back patients who haven't visited in 6–18 months. One of the highest-ROI campaigns we build.
Beautifully designed, genuinely useful content that keeps your practice top-of-mind. Health tips, team updates, seasonal offers.
Reduce no-shows with automated reminders via email and SMS. Patients can confirm with one click.
Timed follow-ups that ask happy patients to leave a review. Integrated with your review generation strategy.
Open rates, click rates, conversions, list growth, and revenue attribution. You'll know exactly what's working.
We've Sent More Emails Than We Can Count
Decades of Email Experience
We built our first email campaigns when Hotmail was the hot new thing. We've managed lists from 200 subscribers to 200,000. We've seen what works across every specialty, every market size, and every budget.
Healthcare-Specific Expertise
Email marketing for a medical practice isn't the same as email marketing for an e-commerce store. We understand HIPAA boundaries, patient communication preferences, and the seasonal rhythms of healthcare — from back-to-school physicals to holiday cosmetic promotions.
HIPAA-Compliant Infrastructure
We use email platforms with proper encryption, signed BAAs, and list management practices that keep you compliant. No PHI ever goes into a marketing email. Period.
Strategy First, Software Second
We're not tied to any one platform. Mailchimp, ActiveCampaign, Constant Contact, HubSpot — we'll recommend what fits your practice and your budget. The strategy matters more than the tool.
Email Marketing Questions
Is email marketing HIPAA compliant?
It can be — if you do it right. We use HIPAA-compliant email platforms with proper encryption, BAAs, and list management practices. We never include protected health information in marketing emails.
How do you build an email list without buying one?
Through your website, patient intake process, appointment confirmations, lead magnets, and in-office signage. Every touchpoint is an opportunity to earn a subscriber — the right way. Bought lists destroy your sender reputation and deliverability.
What kind of emails work best for medical practices?
Welcome sequences for new patients, reactivation campaigns for patients you haven't seen in 6+ months, seasonal promotions, educational newsletters, and appointment reminders. The key is sending the right message to the right person at the right time.
What's the ROI of email marketing?
Email marketing consistently delivers the highest ROI of any digital channel — averaging $36–$42 for every $1 spent. For medical practices, even one reactivated patient per month from an automated sequence can pay for the entire program.
Can AI help with email marketing?
Absolutely. We use AI for subject line optimization, send-time prediction, content personalization, and audience segmentation. But we also know when human judgment matters — AI drafts, humans approve. Every time.
How often should a practice send emails?
For most practices, a monthly newsletter plus automated sequences is the sweet spot. Over-emailing leads to unsubscribes. Under-emailing means patients forget about you. We help you find the right cadence for your audience.
Ready to Stop Settling?
Your patients are searching for you right now. Let's make sure they find you — and that what they find makes them want to pick up the phone.