Email Marketing Specialist

Position Overview:
The Email Marketing Specialist will be responsible for developing, executing, and optimizing email marketing campaigns to engage customers, nurture leads, and drive conversions. This role requires creativity, technical skills, and a strong understanding of email marketing best practices. The ideal candidate will have experience with email campaign strategy, segmentation, automation, and performance analysis.

Key Responsibilities:

1. Email Campaign Development:
   • Design, implement, and execute email marketing campaigns (promotions, newsletters, product announcements, etc.).
   • Create compelling email copy, subject lines, and calls to action that align with brand tone and objectives.
   • Develop visually appealing email templates and layouts that are mobile-responsive.
2. Audience Segmentation:
   • Segment email lists based on user behavior, demographics, and engagement levels to target relevant audiences.
   • Maintain and grow the email database, ensuring list hygiene and compliance with data privacy regulations.
3. Automation and Workflow Management:
   • Set up and manage email automation workflows (e.g., welcome series, re-engagement campaigns, cart abandonment).
   • Optimize and personalize email journeys to drive customer retention and conversions.
4. Testing and Optimization:
   • Conduct A/B tests on subject lines, email content, CTAs, and sending times to improve email performance.
   • Monitor email performance metrics such as open rates, click-through rates (CTR), bounce rates, and conversions to evaluate campaign effectiveness.
5. Reporting and Analytics:
   • Track, analyze, and report on key email metrics and KPIs, providing actionable insights for continuous improvement.
   • Use data to inform future email marketing strategies and optimize campaign results.
6. Compliance and Best Practices:
   • Ensure all email campaigns comply with legal regulations such as CAN-SPAM, GDPR, and other data privacy laws.
   • Stay updated on email marketing trends, tools, and technologies to improve overall campaign performance.
7. Collaboration and Strategy Development:
   • Work closely with design, content, and product teams to align email marketing campaigns with overall marketing and business goals.
   • Provide input into email content strategies and calendar planning to ensure cohesive messaging.

Requirements:

Education and Experience:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience).
• 2+ years of experience in email marketing, digital marketing, or a related field.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Salesforce, ActiveCampaign, etc.).

Skills and Qualifications:

• Email Marketing Platforms: Proficiency with email campaign tools and automation software.
• Analytics: Strong analytical skills with experience in analyzing email performance metrics and using insights for optimization.
• Copywriting: Excellent written communication skills, with the ability to create compelling and engaging email content.
• Design & HTML: Basic understanding of HTML/CSS for email design, or experience with email design tools (e.g., Canva, Adobe Creative Suite).
• A/B Testing: Experience with A/B testing methods and interpreting results to optimize future campaigns.
• CRM & Segmentation: Familiarity with customer segmentation and CRM platforms.
• Attention to Detail: Strong attention to detail, especially when managing large lists and ensuring compliance with regulations.
• Time Management: Ability to prioritize tasks and manage multiple campaigns simultaneously, meeting deadlines effectively.
• Creative Thinking: Ability to come up with innovative email marketing ideas and strategies.

Desirable Skills:

• Experience with email personalization and dynamic content.
• Knowledge of responsive design principles for email.
• Familiarity with GDPR, CAN-SPAM Act, and other privacy laws.
• Strong understanding of customer lifecycle marketing and retention strategies.

Other Attributes:

• Ability to work independently and in a collaborative team environment.
• Strong communication and interpersonal skills.
• Passion for staying up-to-date with industry trends and emerging email marketing technologies.

This job description outlines the typical responsibilities and qualifications required for an Email Marketing Specialist role, but it may vary depending on the specific needs of the hiring company.

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